As intellectual property assets including patents, trademarks or copyrights have become increasingly tangible and therefore valuable to organisations, so has their protection, management and defense in the face of infringement. The WLA Intellectual Property Practice Group is well placed to provide country and sector specific advice on the protection, management and defense of global IP in 60 countries.
Throughout the lifecycle of innovation and growth, organisations need to have an international strategy to protect and exploit their intellectual property. The technology revolution also comes with regulatory impact, in particular in the area of data protection and privacy.
Organisations need to tackle these cross-border opportunities and challenges in a proactive, cost efficient and cohesive way.